Tupperware’s Sexist Beginning
Who ever heard of Brownie Wise?
Brownie Wise was the marketing genius behind the social networking/home party format that took Tupperware from a weird thing in the department store to a multi-million dollar corporation, the first woman on the cover of Business Week due to her incredible business acumen…and no one ever heard of her.
After giving Tupperware over seven years of her life, working every waking moment, she had a disagreement with Earl Tupper, and he booted her from the company.
“…the private face of Tupper and the public one eventually headed towards irreconcilable differences as Wise’s success turned her into a celebrity. In 1958 Tupper forced Wise out. Soon after every reference to her was removed from company literature; it was as if she had never existed. She owned no stock and left with one year’s salary.”
Tupper later sold the company for 16 million dollars, and bought himself an island where he retired.